Build the Loop — a BBP program

Together, we're the loop that works for the hoop!

Your customers are at the centre. We build the technology, innovation systems, and execution capacity around them.

Build what your customers need. Let BBP take care of the innovation and technology behind it.

You do not need to choose between building a strong product, understanding your customers, and creating a scalable technology foundation. BBP acts as the embedded innovation and IT function for selected startups. We help transform early ideas and operational friction into customer-centred products, scalable systems, credible technology strategy, and measurable market progress.

No upfront payments. Real capabilities. Shared upside. BBP works with high-potential startups through a sweat-equity model: we contribute expertise and execution in exchange for a meaningful ownership stake aligned with long-term value creation.

Apply Now

Applications are reviewed selectively. BBP partners with ventures where we can create material strategic, technical, and social value.

The application form is hosted on Microsoft Forms. We use your answers only to assess your application and contact you. See our privacy policy.

You bring the vision.
We help build the operating reality.

BBP supports ventures that have customer insight, market ambition, and a problem worth solving — but need stronger innovation, product, technology, and execution capacity.

Product and platform strategy

Customer discovery and user-experience design

MVP definition, prototyping, and roadmap development

Technology architecture and vendor/tool selection

Digital transformation and business process design

Cybersecurity, privacy, and data governance foundations

AI and automation opportunities

Brand, positioning, and go-to-market readiness

Partnership strategy, ecosystem access, and investment readiness

The BBP model

Traditional agency model

× Upfront project fees
× Supplier-client relationship
× Scope optimized for billable hours
× Limited incentive beyond delivery
× Fragmented product, technology, and business advice
× Short-term outputs

BBP sweat-equity partnership

✓ No upfront payment for selected ventures
✓ Embedded strategic partnership
✓ Work prioritized around enterprise value
✓ Shared interest in long-term growth
✓ Integrated innovation, technology, and venture-building support
✓ Capability, scalability, and durable value creation

Why work with BBP

Preserve cash for what only cash can buy

Early-stage capital should go toward critical operations: customer acquisition, market validation, compliance, equipment, inventory, hiring, and growth. A sweat-equity partnership can extend your runway while still delivering the capabilities you need.

Access senior expertise before building a full team

Many startups need CIO-level thinking and technology leadership long before they can justify a full-time executive hire or a built-out internal product and engineering team. BBP helps bridge that gap.

Build for customers — not just a demo

A slick prototype is not necessarily a viable business. BBP focuses on customer needs, clear product decisions, data and process design, responsible technology choices, and a foundation that can scale post-launch.

Align incentives

We do not just deliver a scope of work and walk away. When the fit is right, we build alongside founders and share in the value created.

Innovation access is a social-equity issue.

BBP's sweat-equity model exists to close the gap between founders with strong ideas and the technology leadership normally reserved for well-capitalized ventures. This directly serves our community-building mission by keeping capital-constrained, community-rooted, and underrepresented founders in control of their equity and their mission while still accessing senior-level technology capability. We measure success not only in equity value created but in the ventures, jobs, and communities we help sustain.

Who should apply

• Solving a clear, meaningful customer or operational problem
• Pre-seed, seed-stage, or at an early growth inflection point
• Led by founders who are actively committed to execution
• Open to strategic challenge, disciplined prioritization, and co-building
• In need of product, technology, innovation, digital-platform, automation, or cybersecurity support
• Able to articulate a credible path to customers, revenue, adoption, impact, or strategic scale
• Willing to structure a transparent, equity-based working relationship

Not the right fit

× One-off design or development tasks with no strategic partnership intent
× Ventures seeking "free work" without shared commitment or meaningful equity alignment
× Projects without a defined customer, problem, or founder ownership
× Situations where the only objective is a fast prototype with no plan for validation, governance, or sustainability

How the partnership works

Apply

Tell us about your startup, the customer problem, current stage, team, traction, and where technology or innovation is blocking growth.

Fit assessment

BBP assesses the strategic fit, potential contribution, founder readiness, technical feasibility, and the opportunity for shared value creation.

Co-design the mandate

If there is mutual fit, we define the core challenge, scope, milestones, responsibilities, decision rights, governance, and expected outputs.

Structure the agreement

The partnership is formalized through a sweat-equity agreement that defines contribution, consideration, vesting, IP, and exit mechanics.

Build, learn, scale

BBP works with your team in an iterative cycle: validate customer needs, prioritize highest-leverage work, build, measure, refine, and prepare for next stage.

Are you building a company worth building properly?

If your startup has a real customer problem, an ambitious founder team, and a need for innovation or technology leadership, BBP may be the partner that helps you move from potential to operating momentum.

No upfront payments for selected ventures. Shared capabilities. Shared accountability. Shared upside.